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3 things are important in marketing. Content, content and content

In this podcast episode from "Zukunft des Einkaufens", the host Frank Rehme and our Head of Business Development, Barbara Stadler, talk about how marketers can manage to serve target group segments on a channel-specific basis, use AI in a targeted and scalable way and build efficient in-house production pipelines. We also take a look at retail media and the opportunities it offers retailers.

The podcast episode was published on 12.04.2024 on "Zukunft des Einkaufens". You can find the direct link to the episode and the episode to read here.

Please note that the podcast was recorded in German.

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