BONVARY | A VARYCON brand

BONVARY is a fictional brand that we have created and with which we want to show the possibilities for set-up, but also within the production line.

The BONVARY case represents a 360° campaign and thus all formats that belong to a successful 360° campaign.

TVC Production

The story elements of a TVC are often similar: two game parts follow in front of a product stage (with or without price communication), followed by another short game part sequence, often directly in combination with the logo insertion.

Our BONVARY spot also follows this sequence. In the corresponding template, game parts can be exchanged according to the target group, typos can be adapted and internationalised, and voice overs and music can be exchanged. In addition, the product stage with all its elements can be changed: Exchange of animated products with automatic shadows on a stage or free-floating, price adjustments also in other currency units, exchange of backgrounds, adaptation of typo and disclaimers.

Product customisation incl. animation effect and shadows

Voice over and music exchange incl. audio ducking

Typo adaptation and translations

Flexible price boxes with automatic currency unit

Image Videos

Emotional image sequences to create a mood that pays attention to the product and a clear focus on the product and benefits - that's what makes an image film. The music also helps to generate a special mood and voice-over can strengthen the benefit communication even more.

Within VARYCONs, several new videos on product variants can be easily created on the basis of one video and also internationalised and personalised.

Products, voice over and music can be easily exchanged, new backgrounds uploaded or generated and typo translated. The creation of different lengths for different formats (from 30 seconds to 15 or 9 seconds) can also be easily created in-house. This way, A/B testing can also be carried out quickly and thus the spends can flow to the right version.

Product customisation incl. animation effect and shadows

Voice over and music exchange incl. audio ducking

Typo adaptation and translations

Quick A/B testings for better spendings

OnSite & OffSite

OnSite and OffSite communication means the creation of many static and animated banner sets based on different specifications. Especially for off-site communication, this requires a lot of effort and coordination.

Within VARYCON, the requirements for direct distribution to your own website and shop, but also to off-site channels, can be set in a fixed way. This way, the creation is only for one format, but can be directly translated to all other formats thanks to prior design scalability. The result is complete sets at the push of a button.

Product customisation incl. animation effect and shadows

Simple redesign based on fixed design specifications incl. scaling logic

Typo adaptation and translations

Flexible price boxes with automatic currency unit

Social Media Content

Social media communication has to be one thing above all: quickly producible in order to be able to react swiftly to trends and topics. The internet is fast-moving and so are in content creation.

Multiple coordination and long planned content creation for the various channels ensures that topics are missed and you are finished when the topic is already long over. Social media content must be producible on demand. This demands clear templates that also allow complex animations are indispensable in order to quickly use typography, exchange products or make price adjustments. Static and animated content for single posts, carousels and video content can be created in a few steps and distributed directly.

Automatic scaling from the basis of one creation

Direct reaction to users, customers, competitors and trends

Single posts, carousels and video content in all formats

Direct distribution to the respective channels

POS Material

Flyers, leaflets, information brochures and content for digital surfaces such as entrance screens, cash register displays, etc.

We are familiar with the requirements for online and offline media, design guidelines for good visibility and readability and the formats. We make this knowledge available within our 360° Space for a fast in-house production of print and online assets, which can then be sent directly to the appropriate locations, the printers or the screens in the corresponding store.

Scalable production for in-store screens and displays

Simple adaptation according to CI guideline

Direct adaptation of offer communication

Simple creation of print material for direct forwarding

Store Planning

In addition to the creation of print and digital content for communication in the store, the coordination of placement can also be carried out directly via VARYCON.

For this purpose, the POS is recreated in 3D as a virtual model and advertising materials can be visualised directly at the POS after creation.

This allows coordination rounds and briefings to be carried out more quickly and, above all, more efficiently without having to create the final material and coordinate it at the physical POS.

Direct coordination before final production

Review of various placement options

Efficient briefings for external service providers

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