Where we started, why we started.
Our background is in media production. Combined with our expertise in digital production and development, we have several decades of experience in automation and scalability.
Having worked with many corporate-sized clients, we know the realities, requirements and pain points of media production in companies: long production processes, many rounds of internal and external coordination and high costs in terms of money and time. And these are just some of the difficulties we have tackled.
VARYCON combines the tools that are used in professional media production, but with the difference that they are easy to use for every employee of a company and above all at a single point of truth.
There is no need to establish several individual third party services and products in the company, but only one corporate-ready solution, which, thanks to its open architecture, also allows for further expansion and the connection of additional tools. Our cloud-based architecture with high security standards has been tested several times. This means VARYCON is ready for immediate use for being integrated into your corporate structure.
We are driven by the constant search for ways to implement the production of media content in different formats and for different touchpoints even more efficiently, simply and innovatively.
What it all leads to
We already have a strong operating system for the adaptation, personalisation and internationalisation of media content. But we don't want to rest on our laurels, which is why we are always researching and developing how we can make the platform even better for our customers.
GenAI is one of the biggest topics that brands and companies are currently dealing with and will continue to deal with in the future. We already orchestrate the big players in their disciplines in VARYCON and test the possibilities that are on the market. In this way, we offer our customers a playground to enrich their media content production with AI and to automate it even further.
Our vision is to expand the production line even further. Part of this is the analysis of media and customer data in the Data Intelligence Centre before the actual adaptation of content. This is used to precisely determine target groups as well as generate assets on an AI basis, for example. From mood boards to campaign ideas for the respective target group to the generation of target group and target customer-specific product tags, claims, voice-overs - all the assets needed to implement 360° communication can be generated and distributed to all defined online and offline touchpoints quickly and easily.
Already tagged and linked, campaign data is fed back into the VARYCON Data Intelligence Centre to ensure an up-to-date and complete data set.
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