Production

Can I personalize content according to my target groups?

Personalisation of content pieces according to target groups or target group segments and for the various channels is one of the most important topics and can be easily mapped in VARYCON.

Your definition characteristics of the individual target groups can be stored in VARYCON or automatically incorporated into the production process by connecting external tools.
For example, headlines and CTAs can be generated via AI according to the target group and automatically inserted into all content pieces and formats.

Can several formats be created directly for different channels in one step?

VARYCON is a corporate-ready solution that enables every employee to create content independently thanks to its intuitive structure. No prior technical or design knowledge is required to use it.

Canva is primarily designed for the production of static and animated content for social media purposes. Assets for social media usually do not require such a high resolution, which is why they can be created and rendered quickly.

In VARYCON, any static and dynamic content can be generated as part of a 360° marketing campaign. The creation is based on one format and then applies to all other required formats.

Take HTML banners, for example:

Here, many different variants of a banner design are often required in different portrait and landscape formats. In most cases, the adaptations to the individual formats have to be carried out manually, which takes a considerable amount of time. In VARYCON, we think in terms of scalability and can automatically translate the design into all required formats while still creating individuality in the formats.

Artificial Intelligence (AI)

Which AI is used in VARYCON?

We do not rely on specific AI tools or specific companies that we use in VARYCON for content creation, but select the AI tools in consultation with the customer and based on their requirements and wishes and the legal requirements of their company.

Our aim is to use and combine the AI tools that make the production processes and the production line the most efficient.

How do I work with AI in VARYCON?

Based on the requirements, we implement appropriate AI tools in the template for content production without you having to take separate steps or log in elsewhere and leave the actual production steps.

AI tools are integrated seamlessly and utilized through prompts or simple selection. Advanced knowledge or specific prompting skills are not required.

We already store information such as special wordings that are used in your company or for the individual products and target group segments, the corporate design, e.g. to generate images according to your style, and translation rules, e.g. not to translate certain terms, the product names.

This is all done in consultation and in advance so that you immediately receive the perfect and personalized results you want during the production phase.

Data Security

What happens to my data?

VARYCON is hosted on Google servers in Europe and the creation and rendering of your content pieces also takes place on these servers. Your data never leaves VARYCON.

We are pentest-approved by many of our customers from the corporate sector, which also includes the connection of your systems and general interface management.

We are happy to dialogue with your data protection officers and legal departments about the data flow within VARYCON as well as VARYCON and your company, provide documentation on the server structure and security and are also happy to carry out a pentest or other checks for you.

Is my data stored and hosted temporarily?

Your data does not leave VARYCON at any time, except when connecting your DAM tool or a distribution tool, for example.

Only then will your data be saved in the form of finalized content pieces and transmitted directly.

Who can access my data?

At no time can unauthorized persons access your data – be it raw data or final content assets. Only people with the appropriate authorisations can access their VARYCON instance and therefore also the data for production and the final content assets.

With a single sign-on (SSO), we can not only make logging in easier for you, but also ensure that users who no longer belong to your company no longer have access to VARYCON.

Costs

What are the costs for my company for using VARYCON?

Renderings in high quality of your content pieces are charged by credits. The amount of credits to be used per high-quality rendering depends on the complexity of the content. For example, the final rendering of a professional TV advert is naturally more cost-intensive than a static social media post.

The rendering of your content in low quality and as a preview for approval with a watermark is free of charge. No credits are therefore charged.

Credits can be purchased in advance together with the user licences, but additional credits can also be purchased at any time. However, it is not possible to transfer credits from one billing year to the next.

The costs for the initial setup of your VARYCON workspace depend on the structures and processes that you are currently pursuing and/or would like to optimise in the future. We would like to find out, discuss and internalise these with you and your team before we estimate the exact costs.

Quality

What quality levels can be achieved in content production with VARYCON?

We can render all quality levels, from static social media posts to high-quality TV adverts. To avoid costs, we only render preview assets in low quality, for which no costs are incurred.

However, the quality is of course perfect for internal coordination.

Connections

Can I also distribute created assets directly, e.g. post social media content directly and send print data directly to my print shop?

A direct connection to your social media channels, your print shop or other partners is of course possible. VARYCON has a comprehensive interface management system so that each of your partners can be connected to VARYCON.

Before this happens, we will of course work with you to check the perfect point within the connection process and we will consult with both your IT department and your partner's IT department to ensure that all legal and security requirements are perfectly implemented.

Can I connect other systems such as DAM or PIM?

It is of course possible to connect your systems, such as DAM and PIM systems, to make your production pipeline even more efficient.

We will be happy to coordinate this with your internal contacts and provide documentation and proof.