The expertise of our team does not come by chance, but through our years of experience in the field of media production.
Working with our clients, we know the problems that arise in content generation, adaptation, internationalisation and personalisation. We know the tools that are used and the processes. This knowledge, coupled with expertise in computer science and software development and a strong drive to explore and test new technologies, is what we use with and for our clients to empower them with VARYCON in media content creation and to build secure, scalable, automated production pipelines.
GenAI provides us perfect new features and offers work relief to make the production of media content even more efficient. The possibilities and providers increase daily and the overview can easily be lost.
For this reason, we test new developments extensively with regard to their secure handling of data, their usability and impact. But more importantly, we orchestrate them so that they are easy to use for all possible use cases in content creation and work together perfectly to make production even more scalable and efficient.
Here are a few functionalities and use cases that can already be realised with the power of AI in VARYCON.
Speech-to-text (STT) and text-to-speech (TTS) technologies are versatile tools for media content creation. Speech-to-text can be used to transcribe voice overs from videos to make them available for translation, for example. This basis is used for text-to-speech, with the help of which translations can be easily created and converted as voice overs and used directly for internationalisations.
Both technologies not only streamline the content creation process, but also increase the reach and level of inclusion.
AI can significantly increase the effectiveness of targeted advertising by making it more data-driven, adaptive and personalised. Based on defined target customers or audiences, claims can be suggested and used directly to generate customised video content. In this way, A/B testing can be carried out efficiently, wastage avoided and advertising budgets used in a targeted manner.
Image outpainting with AI refers to a creative process in which AI systems generate content that extends or expands an existing image.
This is f.e. of enormous advantage when creating HTML banner sets. A basic image can be logically expanded in such a way that several formats - landscape, portrait formats and square formats - can be created automatically and in one go.
One approach, many formates. The creation of complete sets can be realised on the basis of one reference format.
Similar to the creation of target-based claims, the generation of descriptive texts for social media posts and associated hashtags can also be carried out by AI based on simple prompts or the selection of a target group. Especially in combination with the creation of claims and the general creation of content in-house brings a significant increase in time-to-market and analysis data. In this way, (potential) customers can be addressed in a personalised and in-time manner.
New systems can solve sub-areas and create relief, but they do not solve all problems in media content production and especially not directly.
We provide you with some guidance through your transformation process.
We help with the holistic revision of media content production towards the set up of a new automated and scalable production line.
To do this, we need to know the processes in the company, from the internal collaboration, the tools that are used, the infrastructure around media production to the work of external service providers and the coordination and requirements that are made.
To perfectly support you in the implementation, our experts at VARYCON Studios offer their knowledge in the following areas.
To know how we can best help you with new ways and solutions, we first need to know the structures that have been established in your company and tools that are already being used.
Based on a "now" state and the vision of how to work in the future, as well as wishes for new workflows, we can define ways in which a fully comprehensive production line can also be established at your company.
Is your current corporate design usable for a scalable production of content at all or does it need adjustments and new rules in order to continue to be used for the automated production of media content?
In our design scalability audits, we review the current CD and work out proposals that pay off in terms of automated and even more efficient us.
Of course, the CD also includes guidelines for the production of video and animated content. Here, too, small adaptations in the previous way in which delivered assets are shot and delivered can already have a major impact in the direction of automated production.
Together with you, we analyse the existing processes, provided files and develop new guidelines.
In order to perfectly design the production of media content in-house without having to forego variance, we create templates for recurring and similar content and processes. Within these templates, new content can be easily generated in step-by-step logic.
We work out which templates are needed together with you in workshops.
The implementation of new software and tools in an existing company infrastructure requires many agreements. We are at your side and coordinate the coordination with legal departments, your development team and the internal and external creatives with you.
In this way, we get everyone on board transparently and ensure perfect establishment in the company.
We don't just provide you with a new tool, our aim is to make you feel fully familiar and comfortable with VARYCON. That's why we organise workshops and training sessions in your company that are tailored to the respective user groups and provide handbooks as well as technical documentation.
In addition, VARYCON also provides various support services within your workspace and teamspace.