A prominent European retailer faces the challenge of localizing its campaign videos for numerous countries. This involves tailoring them with unique languages, offers, local visuals, and distinct formats for TV, Social Media and Digital Out-of-Home.
Each local video adaptation requires separate, time-consuming briefings and costly agency loops. This leads to long delays, inconsistent edits, and a significant loss of central brand control over the final video assets.
From a single video master asset, local teams are empowered to self-serve. In a controlled environment, they can instantly generate approved video variations by adapting languages, swapping product shots, and creating shorter edits for digital channels.
AI is integrated to handle translations and generate subtitles for accessibility requirements across all markets, automating a time-consuming but critical compliance and localization step.
Launches localized campaigns globally in days, not months.
Lowers agency spend and internal coordination costs.
Empower local teams to win in their markets with high impact creative content.
This fundamentally transformed the retailer's global campaign execution.
Previously, smaller markets with limited budgets were often excluded from major campaigns because of the high cost of agency-based localization. With VARYCON, this barrier is removed. Local teams in every market—regardless of size—are now empowered to self-serve and generate all the localized, on-brand video assets they need.
This new capability allows the retailer to achieve true global reach, ensuring that every campaign can be activated locally for maximum market penetration and impact.
A prominent European retailer faces the challenge of localizing its campaign videos for numerous countries. This involves tailoring them with unique languages, offers, local visuals, and distinct formats for TV, Social Media and Digital Out-of-Home.
Keeping thousands of digital assets compliant with a complex, constantly changing web of regulations across different countries and channels is a monumental task fraught with legal and financial risk.
Maximizing viewer attention and key video ad metrics, like "stare time" or completion rates, demands testing numerous subtle yet impactful creative variations within the video itself.
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