Essential Solutions for Every Modern Brand

Achieve Effortless Localization for All Your Campaign Videos

The Challenge

A prominent European retailer faces the challenge of localizing its campaign videos for numerous countries. This involves tailoring them with unique languages, offers, local visuals, and distinct formats for TV, Social Media and Digital Out-of-Home.

The Traditional Approach

Each local video adaptation requires separate, time-consuming briefings and costly agency loops. This leads to long delays, inconsistent edits, and a significant loss of central brand control over the final video assets.

The VARYCON Solution

From a single video master asset, local teams are empowered to self-serve. In a controlled environment, they can instantly generate approved video variations by adapting languages, swapping product shots, and creating shorter edits for digital channels.

Key Benefits

Empower your local markets with controlled, self-serve creation tools.
Drastically reduce dependency on costly and slow agency feedback loops.
Launch globally consistent campaigns with local relevance, much faster.
Automated delivery to Broadcast & Distribution Partners
Maintain absolute brand governance and control across all regions.
Guaranteed data accuracy with a direct PIM/DAM connection.
Simplify the entire video adaptation and localization workflow.

The AI Advantage

AI is integrated to handle translations and generate subtitles for accessibility requirements across all markets, automating a time-consuming but critical compliance and localization step.

Business Value

Faster Speed-to-Market

Launches localized campaigns globally in days, not months.

Increased Market Penetration

Lowers agency spend and internal coordination costs.

Increased Market Penetration

Empower local teams to win in their markets with high impact creative content.

The Strategic Impact

This fundamentally transformed the retailer's global campaign execution.

Previously, smaller markets with limited budgets were often excluded from major campaigns because of the high cost of agency-based localization. With VARYCON, this barrier is removed. Local teams in every market—regardless of size—are now empowered to self-serve and generate all the localized, on-brand video assets they need.

This new capability allows the retailer to achieve true global reach, ensuring that every campaign can be activated locally for maximum market penetration and impact.

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