A leading FCMG global enterprise with vast product catalogs needs thousands of unique images and videos for diverse e-commerce platforms, channels, and languages. This creates a massive, complex production challenge.
Production was slow, costly, and reliant on manual work by several agencies or overburdened internal teams. Expanding to new online retailers or product relaunches meant repeating these inefficient and error-prone processes.
Our first step was to partner with the client's teams to analyze their existing production processes and define their ideal, future-state workflow. Based on this strategic blueprint, we designed and built a custom automated Content Supply Chain, directly connected to their product data (PIM) and existing brand assets. Now, thousands of channel-ready visuals are composed automatically, ensuring each file is perfectly optimized (from naming conventions to retailer-specific requirements) and delivered with all necessary metadata for seamless syndication to all markets.
We integrated a complete automated 3D pipeline. It took the core 3D models, programmatically swapped textures for all product variations, rendered predefined product shots from multiple views, and composed them into the final, photorealistic visuals needed for the e-commerce listings.
Get products live and selling on all e-commerce channels in days, not weeks.
Deploy high-quality, consistent visuals that built customer trust and boosted sales.
Drastically lowers the cost-per-asset and reliance on external agency production.
This operational model triggers a structural shift away from agency dependency. It leads to faster internal decision-making, greater brand control, and empowered a stronger, more consistent global e-commerce presence. The brand becomes more agile and self-sufficient.
Replicating the viral success of "Spotify Wrapped"-style campaigns seems impossible. It requires creating millions, sometimes billions, of unique, data-driven visual assets for each individual customer.
Keeping thousands of digital assets compliant with a complex, constantly changing web of regulations across different countries and channels is a monumental task fraught with legal and financial risk.
Providing truly individualized style guidance that resonates with each customer's unique preferences and purchase history, a task impossible with generic content.
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