During critical sales events like Black Friday or Christmas, brands need to react instantly to competitor moves and market demands with massive volumes of promotional content.
Teams were overwhelmed and unable to create new ad variations mid-campaign. They had to launch a limited set of generic ads and could not react to early performance data or competitor offers.
Pre-configure your core campaign creative and rules. During the event, instantly generate hundreds of new variations (e.g., different offers, new product highlights) to react to opportunities or launch A/B tests in near real-time.
VARYCON uses your Martech stack as a recipe for perfect ads. We pull product data from your PIM, approved visuals from your DAM, and audience insights from your CRM to automatically compose thousands of relevant, data-driven product ads instantly.
Quickly adapt to what's working to drive more sales during key periods.
Optimize ad spend in real-time by pushing the highest-performing creative.
Outmaneuver competitors with superior speed and relevance.
This capability transforms your brand's role during critical sales periods, shifting it from a reactive advertiser to an agile market leader. It establishes an operational model that can instantly capitalize on competitive opportunities, consistently maximizing revenue and market share when it matters most.
High-volume campaigns consistently produce performance data. The challenge lies in quickly leveraging these valuable insights by iterating on creative assets, before the opportunity is lost.
Keeping a large, global workforce informed and aligned with timely, engaging, and on-brand updates is a significant internal communications challenge.
A prominent European retailer faces the challenge of localizing its campaign videos for numerous countries. This involves tailoring them with unique languages, offers, local visuals, and distinct formats for TV, Social Media and Digital Out-of-Home.
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