Marketers face challenges in visualizing new campaign branding within physical spaces, such as pop-up stores or event booths. The current process makes it difficult to accurately envision concepts in real-world environments.
This required external 3D agencies and long waiting times for static renderings. Exploring different creative options or making quick changes was difficult, costly, and time-consuming.
VARYCON applies your 2D artworks posters, digital screen content, or shelf ads onto your own 3D models of retail spaces. This happens in real-time, allowing your team to instantly "walk in" and experience the space without rendering waiting times.
This workflow integrates directly with your DAM. Your teams can pull any existing creative variant or campaign asset from your DAM and see it applied live in the 3D space. This makes A/B testing in-store visuals incredibly fast and simple.
Finalize and approve retail and event designs in a fraction of the time.
Minimize reliance on external 3D agencies for visualization and iteration.
Test and select in-store creative layouts designed to maximize engagement.
This unifies your digital campaign creative with physical retail planning for true omnichannel consistency. It gives your brand unparalleled agility in designing, approving, and deploying high-impact physical customer experiences.
Identifying your target audience is only half the battle; the real challenge lies in delivering personalized designs that resonate with dozens or even hundreds of diverse segments.
Understanding which specific creative elements (e.g. a headline, an image, a call-to-action) truly drive performance within each audience segment and channel, beyond just overall asset metrics.
High-volume campaigns consistently produce performance data. The challenge lies in quickly leveraging these valuable insights by iterating on creative assets, before the opportunity is lost.
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