The 99% Advantage: Re-engineering the FMCG Content Lifecycle

This is not a theoretical report. It is a VARYCON strategic analysis, based on first-hand, real-world data from our partnership with a global, DAX-listed consumer packaged goods (CPG) enterprise.

We will argue that Speed-to-Market has replaced cost-per-asset as the new, primary ROI driver for enterprise content automation. This advantage unlocks multi-million dollar revenue opportunities by providing true organizational agility, enabling global leaders to win peak seasons, react to competitors in real-time, and capture market share in ways that were previously, operationally impossible.