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Transform the way you create content

VARYCON combines creativity and technology to simplify and accelerate content production through automated processes. This breaks the cycle of declining marketing budgets and expensive production flows.

Simple automation

How does it work? High-res assets are turned into finished content pieces in-house via automated processes. This method of content production runs through simple, intuitive structures – no prior knowledge required.

Your configurator – your rules

Global team management structures with role assignment and authorizations provide a controlled framework and ensure an overview of all projects and processes worldwide at all times. After configuration in VARYCON, your content is ready for the distribution to your channels. Deliver your content in time to every touchpoint worldwide – online and offline.



High-res assets are professionally created by agencies and artists.


Assets are uploaded to the media configurator and employees configure and render the required content in VARYCON.


The finished content can be distributed via media agencies or other, e.g. for TV, POS, social media.


High-res assets are professionally created by agencies and artists.

You own your content production

With VARYCON you have full control over all things content related – from team coordination to in-house production to the finished content piece.

Gain in time and budget

VARYCON accelerates the production process of high-class content for all channels by shifting it to the company. This enormously reduces expenses and saves time, while allowing to produce as much content as needed.

Less effort, decreased stress

Internal production pipelines eliminate long communication lines and waiting times between meetings and feedback. The effort of coordinating in-house teams and external service providers is no longer necessary.

Speed up time-to-market

Faster production speeds up the time it takes to get content to the market. Companies gain an edge over competitors and can adapt their communications more quickly to the fast-moving marketing industry.

Simple approach

The new way of content production is not complicated at all and therefore easy to implement. All it takes to create ready-to-use content are three simple steps.


Upload your high-res assets. In the content configurator, these assets are used to create ready-to-go media content via simple custom template structures.

The editing structures can be used to create any type of content format. They allow all employees to configure content within a controlled and secure framework.

Format, professional quality and CI are securely anchored in the structures. Production in the content configurator therefore creates finished professional content - ready for distribution.

Upload your high-res assets. In the content configurator, these assets are used to create ready-to-go media content via simple custom template structures.

Innovation happens here

We support companies from the initial planning of the transformation of their media production to the onboarding of employees and beyond.

Your production pipelines

In order to analyse the requirements and circumstances, we precede every project with a conception phase in which we plan the implementation of VARYCON in the company from a strategic and technical point of view. This also includes a close look at the current production processes and the required media formats.

Interface management

Every company has its own architectures and specifications for the management of media assets, used connections and tools. VARYCON can completely take over the management of assets as well as connect already established solutions via interface management.

Your template collection

The template creation phase is central to the subsequent use of VARYCON for media production. In this phase, our developers transfer the previously developed structure plans into the VARYCON CMS.

Go Live - everywhere, anytime

After onboarding, users can go directly into the production of media assets. Finished results are stored encrypted in the cloud and can be accessed and used at any time and from any location with the appropriate authentication. A connection to marketing channels or tools is possible to make targeting even more efficient.





In the configurator, employees of all local teams can now independently convert the assets into finished content within a controlled and CI-compliant framework according to your specifications.


We not only offer our SaaS platform to scale your media production, but also support you every step of the way in transforming your processes to an innovative marketing approach.
As consultants, we are at your side from the first consideration to the conception to the final implementation!


During consultation, we illustrate various options for individual solutions to develop the best possible approach for your company, its products and teams.

Production Consulting

How to produce scalable content?
With our production consulting, we provide you with everything you need to transform the management and production of your media content.


The question of usability and implementation is an important one – especially when it comes to transforming large-scale structures and established ways of working.
For this reason, the integration of VARYCON into existing systems is simple and seamless.


Are you looking for a new marketing or sales solution?
With the support of our partner agency Recordbay, we design and implement new scalable solutions for your company from scratch.

Connect with us

You want to know more about VARYCON?
We are looking forward to your message!

Get in touch

Media configurator

The media configurator allows you to create as much professional content as you need for your business – CI-compliant, internationally scalable and for any type of medium and format.

More suitable content for the entire company

VARYCON provides you with all the resources you need to create content of any kind in-house – with simple template structures that are generated from pre-produced assets or generated from scratch. This way, content can not only be created, but also easily adapted.

The digital transformation of your production process

The new way of content production reduces your dependency on external agencies and saves you time, money and effort. In addition, a sophisticated team management gives you full control over all processes.

Digital signage

VARYCON simplifies the production of videos and animated presentations for all screens outside and inside your company. Create customized moving image content for your individual tochpoints.

Automated content production for all screens

VARYCON facilitates the production of high-resolution videos for all digital signage touchpoints – whether screens at POS, OOH, offline showrooms or in-house screens in the various offices and establishments.

Reaching customers worldwide

Create moving product presentations, offers, and announcements for promotional purposes or internal information through automated processes. Adapt all video formats for different countries and regions to meet each addressee individually.

Virtual fairs & events

Together with our implementation partner Recordbay we design and implement virtual trade fairs and events according to your customers' requirements.

Self-configurable experience

We conceptualize and build your self-configurable experience – without dependency on agencies, without compromise. Once created, VARYCON gives you full control over all the content and what is displayed in your virtual experience.

Sustainable value thanks to scalability

In VARYCON, content such as videos, 3D and presentations are created in-house, managed centrally and placed in the experience seamlessly. This way, you get the most out of your long-lasting, sustainable experience.

Personalized videos

VARYCON enables uncomplicated in-house production of personalized content and campaigns of any form and scale and for any purpose.

Create personalized campaigns and creatives

Easily and automatically create personalized campaign content and advertising materials of any kind – it's not just about personalized videos. Individualize and segment your content as you like by adapting moving image offers, editing personalized videos or individualizing the typo and products of your advertising materials.

Adapted formats for all channels and purposes

Personalized content can be created and adapted in VARYCON for any format and channel. Whether a one-time action or a large-scale campaign – everything is possible. For example, the ability to produce new content inhouse enormously simplifies and accelerates A/B testing.

Training content

Create content for the training of e.g. sales representatives or external distributors and adapt it for worldwide use.

Optimize training content production

Need content to explain complex products, services or how to's in an understandable way? VARYCON allows a scalable production of training content as moving image or in any other format required.

International application thanks to scalability

Once professionally produced, content can be adapted for any country or region. Thanks to the scalable production process, all content can be easily customized in-house according to the respective needs, thus also bridging language barriers.


Whether virtual or analog: VARYCON serves as the command center for your exhibition, where you not only manage content, but also adapt it.

Central management of digital content

Manage all your content from one central platform. Create a content pool in VARYCON that allows you to seamlessly adapt your experience for different purposes and products or extend it to get the most out of it.

Produce, modify, and seamlessly integrate content

Fill up your content pool by producing and modifying content like videos, AR experiences, interactive presentations or app content for all you exhibition touchpoints.


In a showroom, products can be presented in a unique and tangible way. But with the right content and the right handling behind it, you can get much more out of one single showroom.

Create adaptable on the edge solutions

Create a content pool in VARYCON for all your applications in your showroom. With easy adaptation of any type of content and seamless distribution to your showroom, you can quickly create unique personalized experiences.

Easily personalize your experience

By facilitating the handling of your showroom, you not only reduce and facilitate operational work, but also ensure that the value of the experience is enormously increased.