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Transform the way you create content

VARYCON combines creativity and technology to simplify and accelerate content production through automated processes. This breaks the cycle of declining marketing budgets and expensive production flows.

Simple automation

How does it work? High-res assets are turned into finished content pieces in-house via automated processes. This method of content production runs through simple, intuitive structures – no prior knowledge required.

Your configurator – your rules

Global team management structures with role assignment and authorizations provide a controlled framework and ensure an overview of all projects and processes worldwide at all times. After configuration in VARYCON, your content is ready for the distribution to your channels. Deliver your content in time to every touchpoint worldwide – online and offline.



High-res assets are professionally created by agencies and artists.


Assets are uploaded to the media configurator and employees configure and render the required content in VARYCON.


The finished content can be distributed via media agencies or other, e.g. for TV, POS, social media.


High-res assets are professionally created by agencies and artists.

You own your content production

With VARYCON you have full control over all things content related – from team coordination to in-house production to the finished content piece.

Gain in time and budget

VARYCON accelerates the production process of high-class content for all channels by shifting it to the company. This enormously reduces expenses and saves time, while allowing to produce as much content as needed.

Less effort, decreased stress

Internal production pipelines eliminate long communication lines and waiting times between meetings and feedback. The effort of coordinating in-house teams and external service providers is no longer necessary.

Speed up time-to-market

Faster production speeds up the time it takes to get content to the market. Companies gain an edge over competitors and can adapt their communications more quickly to the fast-moving marketing industry.

Simple approach

The new way of content production is not complicated at all and therefore easy to implement. All it takes to create ready-to-use content are three simple steps.


Upload your high-res assets. In the content configurator, these assets are used to create ready-to-go media content via simple custom template structures.

The editing structures can be used to create any type of content format. They allow all employees to configure content within a controlled and secure framework.

Format, professional quality and CI are securely anchored in the structures. Production in the content configurator therefore creates finished professional content - ready for distribution.

Upload your high-res assets. In the content configurator, these assets are used to create ready-to-go media content via simple custom template structures.

Innovation happens here

We support companies from the initial planning of the transformation of their media production to the onboarding of employees and beyond.

Your production pipelines

In order to analyse the requirements and circumstances, we precede every project with a conception phase in which we plan the implementation of VARYCON in the company from a strategic and technical point of view. This also includes a close look at the current production processes and the required media formats.

Interface management

Every company has its own architectures and specifications for the management of media assets, used connections and tools. VARYCON can completely take over the management of assets as well as connect already established solutions via interface management.

Your template collection

The template creation phase is central to the subsequent use of VARYCON for media production. In this phase, our developers transfer the previously developed structure plans into the VARYCON CMS.

Go Live - everywhere, anytime

After onboarding, users can go directly into the production of media assets. Finished results are stored encrypted in the cloud and can be accessed and used at any time and from any location with the appropriate authentication. A connection to marketing channels or tools is possible to make targeting even more efficient.





In the configurator, employees of all local teams can now independently convert the assets into finished content within a controlled and CI-compliant framework according to your specifications.